General Electric

$350 or 1 Credit

41 Farnsworth Street

Boston, MA 02210

617.443.3000

Quick Stats

Employees:
283,000
Revenues: $121.6 Billion
Fiscal Year-End:
Dec 31st
NYSE: GE
Industry: MANUFACTURING

Prospect Insights

Sales and marketing professionals targeting General Electric should brace themselves for the ever-shifting dynamics of this iconic brand that is scrambling to rebuild itself. GE will be a challenging organization to sell into thanks to its widespread lack of stability and inconsistent strategic direction. In your pitch, align with GE’s attempt to position itself as a technology leader and an innovator in Industry 4.0 and manufacturing of the future. Can you prove the ROI of your solution to align with GE’s cost containment initiatives across every single corner of its massive business? From laying off thousands of employees to divesting business units, GE is reaching for stability and stripping the company back down to the basics.

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