Trusted by the World’s Top B2B Marketing & Sales Teams
We Started Profiling B2B Target Accounts Before the iPhone was Invented
PipelineIQ is a strategic account research firm that builds deep-dive profiles on global enterprise prospects. Since 2006, our custom insights have helped top-performing B2B sales and marketing teams fuel Account-Based Marketing (ABM) programs, build stronger client relationships, and drive revenue in key target accounts.
Identify Key Stakeholders
PipelineIQ will research and highlight who the most relevant stakeholders are for your solutions, across both IT and lines of business. Resonate more effectively by aligning your ABM plays with their top priorities.
We uncover the top initiatives and priorities at your top prospect that extend beyond technology. Use our highly personalized conversation starters to engage stakeholders with the right message at the perfect time.
Assembling a custom ABM account profile is a methodical, time-consuming process that requires an expert who knows how to find, interpret and package relevant insights. With our personalized, 1:1 human-based research, your sales and marketing team can build better ABM messaging and get the attention of your top-tier accounts.
''To help with account-level research, FireEye has utilized a solution called PipelineIQ to build “profiles” for each target account, which includes information on key stakeholders, news about the company and suggestions on conversation starters with insights into their top business and technology initiatives.''
Account Based Marketing Sr. Manager
''We heavily leverage these profiles in the planning stage first, long before we jump into communicating with customers… They really help us uncover key initiatives in accounts and customer priorities.''
Sr. Director, Global ABM Program
''We use custom reports to build account plans and strategies… The profiles give us insight to strategically develop and position content.''
EMEA Marketing Director
''The value of human-based research in building custom ABM profiles comes down to interpretation. It’s understanding the data points and then linking the relevance of it.''
Sr. Director, Head of Global ABM
''Thanks for sending this over! This profile is fantastic, I love how it covers Sales, Service and Marketing all in one profile with some really great insights in all three areas.''
Commercial Marketing, Americas
''I hired this team at VMware to profile top Enterprise accounts for our ABM program. The results were beyond my expectation. Rick has built an exceptional team where the focus is on quality profiling, resulting in net new opportunities and contacts in new divisions. The comments from sales said it all ''can we get more accounts in this program.''''
Sr. Director, Americas Marketing
Media & Entertainment
Federal & SLED
Global Coverage on All Industries
Our expertise is analyzing Fortune 1000 enterprise accounts, across key industries such as financial services, retail, energy, healthcare, education and the public sector. Outside of North America, we have also built thousands of custom ABM account profiles for companies headquartered in over 25 countries.
Interested in Scoping a Custom ABM Account Profiling Program?
A custom ABM profile developed by PipelineIQ can help B2B technology teams better understand their top customers through the lens of your offerings. We deliver a personalized and actionable 360° view of the account.