About PipelineIQ

Prospect Insights to Give Sales Teams an Unfair Advantage

PipelineIQ is a strategic account research firm that builds deep-dive 1:1 profiles on global enterprise prospects.

The Problem We Solve

Global 2000 technology buyers are inundated with IT vendors pitching products without relevance.

Enterprise buyers are increasingly protective of their time. Poorly planned outreach by vendors can backfire and hurt your long-term chances of success at that account. Proper alignment of your solutions with your prospect’s top challenges and goals is critical. AI and automation can help to some extent, but only human-based research can connect all the data points and then link your solutions to be relevant to that unique prospect. A tailored ABM 1:1 Account Profile from PipelineIQ can deliver the deep insight that technology providers need to understand and align with the priorities of enterprise prospects - and earn their attention.

Trusted by the World’s Top B2B Marketing & Sales Teams

What We Deliver

PipelineIQ is a bespoke account research firm that works exclusively with B2B technology firms targeting Global 2000 accounts.
Since 2006, we have built over 20,000 custom account profiles in over 20 countries.

Enterprise Prospect Intelligence

Our prospect intelligence is designed to make busy marketers and sales professionals more strategic. Our team studies your prospect through the lens of an enterprise sales professional, distilling must-know details and business strategies into a PipelineIQ profile. We then craft conversation starters and suggested messaging themes for your outreach.

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What You Get

What do you get? Pure ABM fuel. An actionable, insight-packed profile on your account, and a road map to get a decision maker's attention through your next cold call or marketing program. Insights that power B2B enterprise sales.

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Leadership Team

Rick Catino

CEO & Head of ABM Research

Carla Sarro

VP, Client Success

Allison Rivkin

VP, Greenfield Profiles

Melissa Constable

Sr. Director, Program Manager

Anne Wood

Sr. Director, Program Manager

Jenn Howard

Sr. Director, Program Manager

''Thanks for sending this over! This profile is fantastic, I love how it covers Sales, Service and Marketing all in one profile with some really great insights in all three areas.''

Commercial Marketing, Americas

''The value of human-based research in building custom ABM profiles comes down to interpretation. It’s understanding the data points and then linking the relevance of it.''

Sr. Director, Head of Global ABM

''We use custom reports to build account plans and strategies… The profiles give us insight to strategically develop and position content.''

EMEA Marketing Director

''We heavily leverage these profiles in the planning stage first, long before we jump into communicating with customers… They really help us uncover key initiatives in accounts and customer priorities.''

Sr. Director, Global ABM Program

''I hired this team at VMware to profile top Enterprise accounts for our ABM program. The results were beyond my expectation. Rick has built an exceptional team where the focus is on quality profiling, resulting in net new opportunities and contacts in new divisions. The comments from sales said it all ''can we get more accounts in this program.''''

Sr. Director, Americas Marketing

''To help with account-level research, FireEye has utilized a solution called PipelineIQ to build “profiles” for each target account, which includes information on key stakeholders, news about the company and suggestions on conversation starters with insights into their top business and technology initiatives.''

Account-based Marketing Sr. Manager

Our Company Values

Passionate

We are passionate about customers – we go the extra mile to understand and delight them, placing them at the center of all we do.

Energetic

We are energetic and eager – we are open to new ideas and enthusiastic about innovation. We promote a positive, energizing and fun environment.

Performance Driven

We are performance driven – we judge ourselves and others on results, and how they are achieved. We set a high bar for achievement and are driven by a spirit of constructive dissatisfaction.

Agile

We are agile and responsive – we value speed and flexibility. We minimize reporting layers and bureaucracy to enable fast, effective communication.

Diversity

We promote and value diversity – we are proud to be a company that is a rich mix of cultures and backgrounds that stimulates diversity of thought and action. This will enable superior performance.

Our People

We value our people – we provide great opportunity for all to make a real difference to our business and to achieve their full potential.

Operational Excellence

Operational Excellence – our mission is to consistently generate actionable, high quality sales intelligence for the world’s leading technology sales/marketing teams.

Respect

Integrity and respect are our way of life – our code of conduct provides the foundation for the way we do business and serve our customers.

Careers

Make an impact every day. Looking for a rewarding career, collaborative team and unlimited opportunities to grow? You’ve come to the right place.

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Interested in Scoping a Custom ABM
Account Profiling Program?

A custom ABM profile developed by PipelineIQ can help B2B technology teams better understand their top customers through the lens of your offerings. We deliver a personalized and actionable 360° view of your top enterprise prospect or ABM target account.