Is American Express one of your top ABM or strategic accounts in 2022? The Account Research team at PipelineIQ put together a few quick ideas to get their attention:
1. Map your solutions to the priorities of the new CIO
Ravi Radhakrishnan (formerly with Wells Fargo & Citi) replaced retiring CIO Marc Gordon on January 26th, 2022. Radhakrishnan is known for integration of advanced AI, quantum computing, RPA, intelligent automation, and payments technology. He will also continue Gordon’s work in in cloud computing, artificial intelligence/machine learning, and big data while advancing the strategic transformation of core company platforms.
2. Show how you combat fraud or personalize digital experiences
Machine Learning models at AmEx automate >8 billion decisions, ingesting data from $1 trillion in transactions with decisions in milliseconds. AmEx also uses Artificial Intelligence to guarantee secure transactions and deliver exceptional customer experiences for a combined 25 million users per month globally – across both mobile and web.
3. Align with ongoing cloud & modernization initiatives
American Express has accelerated its transition to the cloud, with the pandemic forcing wide adoption. The company is focused on a hybrid cloud model deploying applications in secure containers running on private and public cloud – including Google Cloud Platform, Azure & AWS. Proprietary platforms at Amex include Cornerstone (AmEx’s Big Data platform) & R42 (a microservice-based platform that supports Loyalty and Benefits). Select other technologies include: Oracle Cloud, Salesforce, PeopleDoc (UKG), Oracle HCM, ServiceNow, Docker, Kubernetes, RedHat OpenShift / OpenStack, VMware, Informatica, Snowflake, HashiCorp, IBM Cognos TM1, Hyperion, SmartView, Palo Alto Networks, SailPoint IIQ, Okta, Hadoop & Splunk.