Resources

Explore our resources for insightful articles, personal reflections and ideas that inspire action on the topics you care about.

PipelineIQ Announces 1:1 and One-to-Few ABM Programs for 2021

Arm your sales team with customized account insights PipelineIQ today announced its 2021 prospect intelligence programs to help field marketers and […]

F100 Retailers & COVID-19

What the top 6 US retailers are doing Marketing to key accounts during these uncertain times requires a tasteful and […]

Understanding Berkshire Hathaway

The White Whale of Enterprise Accounts & ABM Since I first carried a quota, the white whale in enterprise technology sales […]

Selling to Ford in FY20?

Three things every enterprise sales rep should know ITSMA defines ABM as a strategic approach that combines targeted, insight-led marketing to drive […]

Starbucks ABM Insights 2020

Better Latte than Never! With over 31,000 stores in 82 markets, Starbucks welcomes over 100 million customer occasions each week. […]

Three Ways to Sell Smarter to FedEx in 2020

Prospect intelligence on FedEx to help shape your ABM strategy. As e-commerce grows, so does FedEx. E-commerce today represents about […]

LeadBridge Is Now PipelineIQ

About our rebranding. We are so excited to announce that LeadBridge is now PipelineIQ. This rebranding is aligned with our mission to help […]

Q&A with PipelineIQ’s Founder & CEO Rick Catino

Learn about our rebranding and why PipelineIQ is unique. PipelineIQ’s Founder & CEO, Rick Catino, sat down to answer a […]

Three Ways to Bring ABM and Event Marketing Together

Don’t leave ABM out of your trade show strategy. Trade show marketing might bring up thoughts of branded stress balls, […]

Five Sleeping Giant Prospects You Should Be Targeting in 2019

Are these large, but little-known companies on your target account list? Are these massive prospects on your target account list […]

Turn Account Insights Into Enterprise Sales & ABM Success

Integrating an account profiling program into your enterprise strategy. Enterprise reps and marketers know that their highest-value accounts deserve a […]